Book Portfolio

What is a Kindle Book ASIN?

Kindle
Amazon
Identifiers
Definition

An ASIN, which stands for Amazon Standard Identification Number, is a unique 10-digit code that Amazon assigns to all products for sale on its site. Each ASIN is a unique identifier that Amazon uses internally to track inventory, sales, rankings, make recommendations for other products and much more. If you sell your book or anything else on Amazon, your product has already been assigned an ASIN. This brief guide will explain ASINs for authors.

How to Find Your Book’s ASIN

1) Kindle Book ASIN in the URL

You can find your book’s ASIN by going to your book’s detail page on Amazon and looking at the URL in your web browser. Your Kindle book ASIN appears in the book’s detail page URL on Amazon and it begins with B00 or B01.

https://www.amazon.com/…/dp/B00XXXXXXXX/…

2) Physical Book ASIN (paperback or hard cover)

Your physical book ASIN also appears in the book’s detail page URL on Amazon and it is a 10 or 13-digit string of numbers. For physical books Amazon uses your book’s ISBN number as the ASIN.

https://www.amazon.com/…/dp/0123456789/…  ← ISBN-10 as ASIN https://www.amazon.com/…/dp/9780123456789/… ← ISBN-13 as ASIN

3) ASIN in the Product Details Section

You can also find your ASIN if you scroll down your book’s detail page. For Kindle and physical books, as well as all other products, simply scroll down to the Product details section. You will find the ASIN mid-way through the product detail listings.

4) If the book was added to Kindle not via the Amazon store

Connect your Kindle to a computer and open the folder:

Kindle / documents / downloads / items01 /

Inside, you will see folders and files whose names contain the ASIN. Example:

1. Isles of the Emberdark_DLTZ7VJKEPYIQ4JAE5BMF4L3NUQ7PEWW.sdr

Here, the string DLTZ7VJKEPYIQ4JAE5BMF4L3NUQ7PEWW is the ASIN of this edition.